About

What are we about?

At Supernatural Fuel we believe that despite huge advances in technology over the past 200 years,  human beings are pretty much the same hairy creature that roamed the planet 200,000 years ago.  Unfortunately, as a species, we have lost our way.  We don’t move or eat like we used to, like we evolved to do.  We spend most of our time sitting in front of screens and eating crappy processed foods – it’s no wonder we have so many health problems.  Most people don’t move enough and eat too much of the wrong things.

At Supernatural Fuel we want to promote how humans should live, how we’ve evolved to live, through natural movement and natural food.  We have evolved to run, jump, swim, climb and lift. We are endurance specialists; we are capable of running tremendous distances.  We are outdoor creatures; we’re not meant to sit in boxes all day looking at screens!  We have evolved to eat mostly plants with the occasional protein boost from small amounts of meat or fish.  We will apply these basic tenets of natural movement and natural food to all of our products.  We are part of nature, we are natural.  We need to live more like our forefathers for our own well-being and future existence.  Get outdoors.  Run, jump, swim, climb and lift.  Eat natural foods; eat mostly plants.  It’s not rocket science.

The pouches

Supernatural Fuel energy pouches are produced from organic natural plant ingredients.  Every pouch contains a combination of natural plant carbohydrates, proteins and fats.  Why?  Because it’s the closest thing that we can produce that we should naturally be eating to fuel our bodies whilst engaged in outdoor activities.  The pouches are produced from blended fruits, seeds, nuts, grains and vegetables.  Our initial product offerings contain only fruits, seeds and grains; we will introduce nuts and vegetables to our product range a little later.

How do we make them?

Our products are simple.  You’ll find no more than 7 natural plant ingredients.  You’ll know exact what’s in every one of them – there are no additives, preservatives, flavours or colours.  We take no more than 7 natural plant ingredients, we blend them, we fill them into a pouch, we sterilise the pouch with hot steam and pressure to kill any bacteria and give it a long shelf life and that’s it.  It’s fresh, clean and simple.

Who are they for?

The pouches are specifically made to solve a problem for endurance competitors.  Any endurance competitor will know that during long events most people will experience gastro intestinal problems that make eating difficult.  It becomes difficult to chew and swallow food and for the gut to digest and absorb the food.  Blood has moved away from the stomach to other parts of the body, making digestion difficult and the feeling of nausea is not uncommon.  You’re in a vicious circle; you need to fuel the body, but it’s difficult to eat and the longer you leave it the worse you become as your energy levels fall away.  This is when you need pureed natural food that is easy to eat, tastes good and is easy to digest. Supernatural Fuel helps solve this problem.  Whilst it’s targeted at endurance competitors, however anyone can eat them, it’s just blended natural food!

How do we know this?

Because we’ve been there! Our products are produced by endurance competitors that have pushed their bodies to the limit.  We know about what is needed: what size pouch is best to fit in race packs, the usefulness of being able to reseal the pouch, the milder natural flavours that aren’t too sweet to eat and the advantage of blended whole foods that are easy to eat and digest.  Our people have competed in some of the toughest endurance races on earth: Marathon des Sables, Dragon’s Back, Swiss Iron Trail, New Zealand’s iconic Coast to Coast to name a few.