Privacy policy

SFL Privacy Policy, 02 September 2020, 21:13

Collecting Personal Information

We may collect, store and use the following kinds of personal information:

> Information about your computer and about yours visits to and use of this website including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths;

> Information that you provide to us when registering with our website including your email address;

> Information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters including your name and email address;

> Information relating to any purchases you make of our goods including your name, delivery address, payment address, telephone numbers, email address and card details;

> Information that you post to our website for publication on the internet including your username, profile pictures and reviews;

> Information contained in or relating to any communications that you send to us including the communication content and meta data associated with the communication;

> Any other personal information that you choose to send to us;

Using Your Personal Information

Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website. It will be used to:

> Administer our website and business;

> Personalise our website for you;

> Enable your use of the services available on our website;

> Send you goods purchased through our website;

> Send statements, invoices and payment reminders to you, and collect payments from you;

> Send you non-marketing/transactional communications;

> Send you email notifications that you have specifically requested;

> Send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);

> Send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post or where you have specifically agreed to this, by email or similar technology ( you can inform us at any time if you no longer require marketing communications);

> Provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information)

> Deal with enquiries and complaints made by or about you relating to our website;

> Keep our website secure and prevent fraud;

> Verify compliance with the terms and conditions governing the use of our website;

If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us. We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party’s direct marketing. All our website financial transactions are handled through our payment services providers, Stripe.   You can review the provider’s privacy policy at: .

We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

Controlling your personal data

Personal data and user privacy on this website has been designed to comply with certain laws and regulations:

>UK Data Protection Act 1998 (DPA)

>EU Data Protection Directive 1995 (DPD)

>EU General Data Protection Regulation 2018 (GDPR)

Disclosing Personal Information

We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information:

> to the extent that we are required to do so by law;

> in connection with any ongoing or prospective legal proceedings;

> in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

Except as provided in this policy, we will not provide your personal information to third parties.

 Information Security

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. We will store all the personal information you provide on our secure (password- and firewall- protected) servers. All electronic financial transactions entered into through our website will be protected by up- to-the-minute Secure Sockets Layer (SSL) and then encrypted into our Payment gateway providers database which keeps your personal information secure and only accessible by those with authorized access rights. You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password except when you log in to our website.

Amendments & Changes

We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy.

We may notify you of changes to this policy by email or through the private messaging system on our website.

Your Rights

You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

You may instruct us at any time not to process your personal information for marketing purposes.

Data Withdrawal

You may request that any personal information or data stored on our website is deleted or removed and all third parties that retain that data must also comply with the withdrawal request. Rejection of a request can only occur if data is needed for legal purposes.

Third Party Websites

Our website includes hyperlinks to, and details of, third party websites over which we have no control, and are not responsible for. Please refer to their privacy policies and practices.

Mialgun: We use MailGun to collect your personal information and for mailing purposes. See Mailgun’s policy here.

Google: We use Google Analytics to track and report our website traffic. See Google’s policy here.

Data Breaches

We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

Updating Information

Please let us know if the personal information that we hold about you needs to be corrected or updated.

About Cookies

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

Cookies do lots of different jobs, such as letting you navigate between website pages efficiently, remembering your preferences and generally improve user experience. Cookies are widely used on the internet and allow a website/portal to recognise a user’s device, without uniquely identifying the individual person using the computer. These technologies help to make it easier for you to log on and use the site, provide feedback to us as to which parts of the website you visit, so we can assess the effectiveness of the site and provide a better user experience.

How we Use Cookies

We use cookies on our website in the following ways to:

> track users as they navigate the website

> enable the use of a shopping cart on the website

> improve the website’s usability

> analyse the use of the website

> administer the website

> prevent fraud and improve the security of the website

> personalise the website for each user.

Deleting Cookies

You can delete cookies already stored on your computer; for example:

> Internet Explorer (version 11), you must manually delete cookie files (you can find instructions for doing so at;

> Firefox (version 36), you can delete cookies by clicking “Tools”, “Options” and “Privacy”, then selecting “Use custom settings for history” from the drop-down menu, clicking “Show Cookies”, and then clicking “Remove All Cookies”;

> Chrome (version 44), you can delete all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Clear browsing data”, and then selecting “Cookies and other site and plug-in data” before clicking “Clear browsing data”.

Deleting cookies will have a negative impact on the usability of many websites.

Our Details

This website is owned and operated by:

Supernatural Fuel Limited and is registered in England and Wales under registration number 11358192 and our registered office is: 1 Higher Green Park, Modbury, Devon, PL21 0FZ.

Our principal place of business is at: Unit 1, Woolston Yard, Loddiswell, Devon,  TQ7 4DU.

10.1 Change log


• Privacy policy instigated


Supernatural Fuel energy pouches are whole food blends of fruits, seeds and grains. Made from high quality, organic, plant ingredients, that provide a combination of carbohydrates, protein and fats, this great tasting endurance food will provide you sustained energy during your most challenging endurance events.* All products vegan except Berry & Quinoa

Unit 1, Woolston Yard, Loddiswell, Devon TQ7 4DU