Press Release - 8th August 2024
Health and performance warnings about the widespread use of Ultra-Processed Foods (UPF) in Sports Nutrition Products
Supernatural Fuel has issued a public statement warning endurance athletes and fitness enthusiasts about the potential risks associated with consuming Ultra-Processed Food (UPF) sports nutrition products during endurance events. The brand advocates for a shift towards natural, minimally processed alternatives to optimize performance and health.
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The Rise of UPF in Sports Nutrition
UPF products, which often contain artificial additives, preservatives, and refined sugars, have become increasingly popular in the sports nutrition market. These products are designed for convenience and quick energy delivery, yet emerging research suggests they may have adverse effects on long-term health and athletic performance.
Health Risks Associated with UPF
Studies have shown that diets high in UPFs can lead to various health issues, including increased inflammation, gastrointestinal distress, and metabolic imbalances. According to a 2019 study published in The BMJ, consumption of PFs is associated with an increased risk of cardiovascular disease and early mortality. Furthermore, a 2020 review in Nutrition Journal highlighted that the artificial additives commonly found in UPF products could disrupt gut microbiota, potentially impairing nutrient absorption and immune function.
The Impact on Endurance Performance
Endurance athletes require sustained energy and efficient nutrient absorption to perform at their best. However, the refined sugars and artificial ingredients in many UPF products can cause blood sugar spikes and crashes, leading to energy fluctuations and decreased performance. Moreover, a 2021 study in Frontiers in Nutrition emphasized that natural whole foods, rich in antioxidants and phytochemicals, can reduce oxidative stress and inflammation, promoting better recovery and endurance.
About Supernatural Fuel
Supernatural Fuel encourages athletes to consider whole food-based nutrition options, which provide a balanced profile of simple and complex carbohydrates, proteins and easy to digest fats. By choosing minimally processed, organic ingredients, athletes can avoid the pitfalls associated with UPF consumption and achieve their peak potential naturally.
Supernatural Fuel is a pioneer in the field of organic whole food sports nutrition. Our mission is to provide athletes with clean,
natural fuel that supports optimal performance and health. We are committed to transparency, sustainability, and the highest quality standards in all our products. Our range of energy pouches is made from organic, non-GMO
ingredients, free from artificial additives and preservatives.
For more information about Supernatural Fuel and their commitment to whole food nutrition, please visit www.supernaturalfuel.com or contact:
Supernatural Fuel
David O’Brien
Telephone: 01548 559222
Email: david@supernaturalfuel.com
Address:
Unit 1, Woolston Yard, Loddiswell, Devon TQ7 4DU
Website: https://supernaturalfuel.com/
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https://supernaturalfuel.com/pages/media-resources
Notes to Editors
References:
1. Monteiro,
C. A., et al. (2019). Ultra-processed foods and the nutritional dietary profile in Brazil. Public Health Nutrition,
22(11), 1968-1979.
2. Rico-Campà,
A., et al. (2019). Association between consumption of ultra-processed foods and all-cause mortality: SUN prospective cohort study. BMJ, 365, l1949.
3. Fardet,
A. (2020). Minimally processed foods are more satiating and less hyperglycemic than ultra-processed foods. Nutrition
Journal, 19(1), 17.
4. Abbott,
A., et al. (2021). Natural food-based diets and endurance performance. Frontiers in Nutrition, 7, 585003.
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